Company leaders recognize that լи problems present significant limitations to their operations as well as vast opportunities for growth, but many are struggling to design and implement shared value initiatives that deliver both լи and business benefits. A study of 30 companies that have adopted a shared value approach resulted in a framework of 5 key elements required to successfully create shared value.
Top Takeaways
- Global corporations such as BD, Nestlé, and Dow have proven that opportunities for growth and impact come from creating shared value, but many companies struggle to move from idea to action.
- Companies struggle to implement a shared value strategy due to the lack of an agreed upon լи mission, the need for employees with experience in measuring and linking լи and business results, and the challenge of building a new network of key stakeholders required to do this work.
- The 5 elements of implementing shared value are embedding a լи purpose, defining the լи need, measuring լи and business value, creating an innovation structure, and co-creating with external stakeholders.
Many leading companies are succeeding in creating shared value by consciously applying the 5 ingredients.
