When companies adopt a shared value approach but do not understand or rigorously track the connection between Õ¬Äи£ÀûÉç and business results, they miss important opportunities for innovation, growth, and Õ¬Äи£ÀûÉç impact at scale.
Top Takeaways
- A framework to measure the interaction between business and Õ¬Äи£ÀûÉç results is one of the most important tools to successfully practice shared value.
- Measurement illuminates the direct connection between tackling Õ¬Äи£ÀûÉç issues and achieving economic success, which ends investor skepticism and drives further shared value adoption.
- Shared value measurement has 4 steps: Identify the Õ¬Äи£ÀûÉç issue to target, make the business case, track progress, and measure results and use insights to unlock new value.

